Despite the intense digital literacy workshops by Alphabet Inc (NASDAQ:GOOGL) Google which aims at winning more local entrepreneurs into improving their online marketing skills, it still carries the “bad boy” brand in Europe. The latest one is Luxembourg.
Apparently, it has earlier had an antitrust lawsuit filed by European regulators whose claims indicated that the tech giant’s ways of promoting its products and services to consumers are unfair.
Google has the highest search market share of 90% according to the EU regulators. Apart from the Google Shopping tools which give it an unmerited benefit over other services it has also making use of a geolocation algorithm. An algorithm is a key instrument in modifying the user’s search results to their respective regions.
Nevertheless, Luxembourg has still gone ahead to partner with Google to run educative forums on the use of online tools the likes of Google AdWords. The primary challenge within small and medium enterprises is that they do not have a tangible online presence. This is according to Caroline Coesemans, the public policy manager for Google Belgium and Luxembourg.
Compare to the 93% of the Luxembourg population that uses the net, and Coesemans argues that only 7% of small and medium enterprises (SMEs) can access online marketing of their products.
However, these SMEs are receiving a multi-day series of digital literacy workshops. Besides, Google EMEA business and operations president Matt Brittin has initiated an undertaking of introducing online digital skills to one million Europeans.
The e-commerce training program was inaugurated in March in the presence of Luxembourg‘s prime minister. Nonetheless, the workshop was not only about Google tools. It also incorporate talks about LinkedIn Corp (NYSE:LNKD) and Facebook Inc (NASDAQ:FB).
Luxembourg’s market size could be insignificant compared to Google’s user bases in the US, Asia and the rest of the world. However, it is evident that Google is out to fill the future skills gap in the growing digital economy.
The web is still difficult to get through for many people, and Google will not bypass any opportunity that will change the customer’s thinking about the use of internet
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