Amazon.Com, Inc. (NASDAQ:AMZN)’S Vague Kindle Announcement Keeps People Guessing

Amazon.com, Inc. (NASDAQ:AMZN)’s CEO, Jeff Bezos, recently tweeted that the latest version of Kindle e-reader was ready and that details will be coming next week. That will be the eighth-generation Kindle reader, according to Bezos. But there are some grey areas in Bezos’ announcement.

For example, the Amazon chief didn’t say whether the coming Kindle announcement will include unveiling the new reader or will only be about revealing more details about the device. Bezos also deliberately avoided talking about the pricing details of the new Kindle reader. Without these details, the market can only speculate Amazon’s upcoming announcement.

It is worth pointing out that Amazon.com, Inc. (NASDAQ:AMZN) has been selling Kindle e-readers since 2007 but has never revealed their sales details.

Focus on battery life

In what could mark a major upgrade for Kindle e-readers, sources say that Amazon.com, Inc. (NASDAQ:AMZN) will launch readers with rechargeable covers. The idea is to extend the batter life of the devices. On top of the rechargeable cases, Amazon is also said to be working on Kindle cases with built-in batteries that are rechargeable through solar power.

It is also not clear whether the solar rechargeable covers will also launch together with the device or their launch will be delayed. However, sources point out that the solar-powered covers could be released after the launch of the new Kindle reader.

Codenames

Amazon.com, Inc. (NASDAQ:AMZN)’s new Kindle e-reader is codenamed “Whiskey” and the rechargeable cover is codenamed “Soda”. The solar-powered case under development is also said be internally known as “Sunkiss”.

Amazon’s Lab126 engineers are behind the new Kindle device. It is the same team that developed Amazon Echo, Fire TV and Fire tablet.

Competitors

With growing competition in the digital reader market, Amazon.com, Inc. (NASDAQ:AMZN) can be seen betting on battery life to beat the competition. Because of low pricing strategy, Amazon has been able to handily defeat the competition in e-reader space, but it is looking for new competitive advantages and battery life seems to fit the bill.

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