Apple Inc. (NASDAQ:AAPL) today revealed that the demand for its iPhone SE is currently far outweighing its ability to supply the device. As a result the company’s online store has indicated that there will now be a two week delay for a new batch of iPhone SE phones. Additionally, the iPhone SEs are also almost completely unavailable for pickup in Apple Stores in the different cities across the United States of America.
The sales figures for the iPhone SE represents a stark contrast to the general sale of iPhones, as these sales figures continue to fall. In an earnings call by company’s CEO Tim Cook, it was revealed that the company recorded its first ever fall in the sales of these devices. Furthermore, the CEO disclosed that the sales figures have dropped 16% when compared to figures from the previous quarter. These figures are slightly worrying overall, considering that iPhones represents over two third of the revenue made by Apple.
Surprisingly the iPhone SE has given a glimmer of hope, though its sales figures for its opening weekend was largely disappointing when compared to previously released handsets. The iPhone SE had a market share of 0.1 percent of the iOS devices, in comparison to an average of 1.6 percent share of the market for iPhone 6S line. The recent supply outweighing demand is also more surprising given the fact that the iPhone SE figure for opening weekend is 9 times less than that of the opening weekend for the iPhone 5s.
One reason why these phones might be in such high demand is the fact that the prices for the SE’s are cheaper than other iPhones models that are available. The iPhone SE is priced at a relatively cheap $399, meaning that a new user base has been reach. Surely consumers, who might have been priced out of purchasing the more expensive models, can now afford an iPhone through the SE line. Whilst Apple may not have the iPhone SE as a flagship phone, it is certainly holding its own.
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